Marketing Investment Model - Managing Complexity
For details, please contact Carol Blanchar  cell:  408-219-9738 e-mail 
Copyright 2008 Conexo, All rights reserved   Conexo Private
1.  Conexo input from a proven business model to help gain clarity
2.  Collective knowledge based on informed  consensus
about cause and effect from managers, staff, and partners
3.  Focusing action plans on a single touch point for best results in the near term, based on business goals
"We've been arguing about this for a year, and we can finally let go - I can see it now.  We are discount junkies!  Even after reaching 75% of the market, we couldn't let go!!"  Controller of a consumable products division at the Division Manager's staff meeting after the Conexo team presentation - the following year they re-directed $200m that had been earmarked for retail channels into relationship marketing and end customer interaction.

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